This modern age of online activity has a firm hold on many different aspects of life. People continue to rely on Internet resources more and more all the time, and why wouldn’t they when such convenience and ease of access is available? One of the most common uses for the Internet is to find a local business that offers a particular product or service that a consumer is seeking.
Each year worldwide, there are an estimated 12 million local searches made via search engines. The benefit consumers have seen from this is that they have plenty of options to choose from when the results of a search are returned. This leaves some businesses at a disadvantage, though, as they are unable to stand out among their competition. With online marketing services such as SEO reseller programs, businesses can potentially improve search engine rankings and be more visible online.
When people think of search engines these days, Google is most likely the first one that comes to mind. An estimated 65 to 70 percent of the total search engine market worldwide is owned by Google. So when it comes to search engine results rankings, most businesses are hoping to make the strongest impact on sites such as Google.
The trends of search engine users are what led to the creation of search engine optimization strategies. About 70 percent of search engine users never scroll past the first page of search results, according to studies conducted by the Search Engine Journal. Additionally, the first organic search result receives an estimated 53 percent of all search engine clicks. SEO services accommodate these trends by offering custom keyworded content that is designed to increase the visibility and quality of business websites. With these services, businesses can potentially see the success they are seeking online.